THE WORKOUT PROJECT
This gym had a disorganized visual identity and minimal brand clarity. The goal was to establish credibility, create visual consistency, and communicate the gym’s energy, values, and services clearly to its audience.
MY ROLE & Results
Refined and unified the brand’s visual identity
Developed consistent, engaging content themes
Created educational and lifestyle-based content to build trust
Translated the gym’s in-person energy into digital storytelling
The gym’s online presence became cohesive, professional, and recognizable. The content began resonating more clearly with its audience, strengthening credibility and positioning the gym as an established, trustworthy space within its community.
