THE WORKOUT PROJECT
This gym had a disorganized visual identity and minimal brand clarity. The goal was to establish credibility, create visual consistency, and communicate the gym’s energy, values, and services clearly to its audience.
25K+Views
2 month Brand INtensive
ABOUTA local gym with strong offerings but an inconsistent brand presence.
Implemented a consistent 3–4 posts per week schedule
Produced a mix of:
Reels (training, POV, lifestyle)
Carousels (education, offers)
Static posts (branding, promotions)
Planned and executed photoshoots + content days to build a strong media library
RESULTS
20,445 total views in 30 days
Up to 25,000+ monthly views at peak
51–65% of views from non-followers (expanded reach significantly)
Consistent 700–1,000+ views per post
Top performing reel reached 15.8K views
Steady follower growth (835 → 922)
Increased engagement and visibility through structured posting
MY ROLE & Results
Refined and unified the brand’s visual identity
Developed consistent, engaging content themes
Created educational and lifestyle-based content to build trust
Translated the gym’s in-person energy into digital storytelling
The gym’s online presence became cohesive, professional, and recognizable. The content began resonating more clearly with its audience, strengthening credibility and positioning the gym as an established, trustworthy space within its community.
